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Dominate the SERPs
with an SEO expert

Find out more about this profession of digital marketing with multiple
facets whose specialty is SEO

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SEO Expert
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What is an SEO expert?

An SEO expert is a digital marketing professional whose specialty is Search Engine Optimization.
It can also be called an SEO consultant, SEO specialist or even “SEO”.

Thanks to his level of expertise, he helps his clients improve the performance of their websites in terms of SEO (organic search).

The SEO expert perfectly masters all the marketing techniques and actions to improve the visibility of a site on a search engine, mainly Google.

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Why hire an SEO consultant?

Hiring an SEO consultant will allow you in the medium to long term to considerably improve the traffic on your website and thus your conversions.

The SEO expert helps you define a strategy and adjust the changes necessary for the optimization and good referencing of your site. His knowledge of the technical specificities taken into account by search engines will help you maximize your chances of being on the first page of search results on Google and thus of obtaining the best click-through rate.

It is estimated that on the first 5 organic results, the click-through rate rises between 70 and 77%, unlike the second page results where the click-through rate increases to 3.8%.

The main objective of an SEO consultant being to improve your performance and your income, good organic traffic on your website will not only increase your visibility, but also your conversion rate and therefore your turnover.

The services of an SEO expert

Étude de mots clés

Technical expertise

The technical foundations of your site are essential for search engines. Its proper functioning aims to attract both users and robots dedicated to indexing. An SEO expert is therefore a technician of your site and knows how to find faults and fix them.

Content analysis

The SEO consultant also knows how to optimize the content of your site. It finds the keywords related to your overall industry and allows you to build content that will be considered relevant both for Internet users and for search engines. One of the pillars of a good SEO strategy is the technical audit. Keyweo provides you with professional SEO tools, such as Screaming Frog or Google tools, in order to carry out a complete analysis of your site and assess its technical faults. Once these issues are determined, our team works hand-in-hand with your technical team to fix them. We start by prioritizing certain problems according to their estimated impact in order to deploy the actions with the greatest potential. Then we launch into the correction of these problems in close collaboration with your technical team. Your Nantes company will then have a perfectly optimized site as a showcase for its activity.

Objectif atteint

Linkbuilding

Link building is getting inbound links to your website. In the eyes of Google, this is kind of signals of notoriety of your site. Constantly ensuring that your site is working properly and that its content is relevant will gradually lead to links that Google will consider as recommendations from other websites.

Seguimiento de los resultados con un panel de control SEO

Web Analytics

Since the performance of a site varies every day and positioning should never be taken for granted, it is essential to monitor the performance of your website and analyze the data that Google makes available to us. Our SEO experts analyze your results and make any changes that may be necessary in order to maintain the positions acquired and obtain new ones.

SEO Audit

In order to offer you the best solutions, SEO experts carry out a 360° audit of your site beforehand. They will detail all aspects of your website in order to identify possible and necessary optimizations.

The SEO audit is divided into 3 parts: technical analysis, content and finally netlinking. The overall analysis of your site is an imperative step in understanding possible improvements and implementing actions to achieve your goal: to be on the first page of Google results.

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The follow-up of an SEO expert at Keyweo

At Keyweo, an SEO expert is dedicated to you and follows your project from start to finish. In the same way as with your internal collaborators, this is about working as a team in order to improve your performance and achieve your business objectives.

Faced with your expectations and needs, the experience of our natural referencing specialists will allow us to establish together the best strategy for your SEO.

An SEO consultant must be able to use and understand the tools made available by Google. This is why our SEO experts are Google Analytics certified and recertify every 18 months, thus renewing the proof of their level of expertise.

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