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SEO Agency
SEA Agency
Grow your business quickly with paid search (SEA).
Social ads
The agency
The notion of an orphan page refers to a page of a website that still exists and is accessible, but which is no longer integrated into the internal mesh of your site, and therefore to which no link refers to the entirety of your website. This page is therefore no longer integrated into the architecture of a site, it has been forgotten.
Such a page still exists on the web. It is therefore possible to access it by entering its URL in the search bar, or by its appearance in Google’s SERPs if it is indexed.
In general, these web pages correspond to old editorial content forgotten during a migration, old forum discussions, etc.
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There are several different orphan page sources that explain the existence of such pages on the web:
If a good quality page becomes an orphan, then this handicaps its referencing, and therefore your site in general. Indeed, being an orphan, it does not receive any link juice and is not semantically optimized due to the absence of internal linking. In addition, in terms of traffic, you will notice a sharp drop, due to the difficulty of accessibility of the page for users and crawlers. This is very handicapping for the turnover of an e-commerce site if the orphan pages are product pages.
As for poor-quality pages, the SEO impact of their existence is not positive either. Indeed, these pages are certainly hidden, but they still continue to exist, and can therefore negatively impact the quality of your site if Google were to come across them. Also, low-quality orphan pages impact the crawl budget that Google allocates to you. Indeed, part of this budget will be used for these orphan pages which are however not worth it, and this is to the detriment of the qualitative pages of your site.
In both cases, it is important to identify these orphan pages in order to either delete them or integrate them again into your internal linking.
These orphan pages are not very complicated to detect. It’s just a matter of taking the time to start looking for them. Here are the few steps to follow to determine them:
You can also use Google Search Console to determine these orphan pages:
There are also SEO tools such as SEMrush that identify these orphan pages for you, without you having to do it manually as seen above.
Fixing the orphan pages problem is not that complicated, only it is tedious work. The orphan pages come from a bad definition of your internal mesh. It is therefore for you to take all this internal linking to define it in the clearest and most complete way possible, making sure, this time, not to omit any page.
Once this internal link has been determined, you need to apply it concretely to your site. Then go back to each of your pages to link them together, and make sure that all are integrated into your internal mesh.
However, if some of your detected orphan pages are of poor quality, in this case, it is a question of deleting them.
In order to make sure that you have really succeeded in getting rid of these orphan pages, it is advisable to perform a new crawl of your site. If your orphan pages are displayed there, then you have successfully attached them to your internal link!
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