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SEO Agency
SEA Agency
Grow your business quickly with paid search (SEA).
Social ads
The agency
A link exchange, as its name suggests, consists of entering into an agreement with another webmaster, whereby each agrees to place a link to the other’s website on one of his sites. This agreement can concern two or three websites depending on the type of exchange adopted.
This exchange concerns sites with similar themes in order to maintain a certain coherence and naturalness in the eyes of Google. You can write the article yourself, or have it written externally. Anyway, each will send an article to the other.
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The principle of reciprocal exchange is very simple. It consists of site A linking to site B, which, in exchange, makes a backlink to this site A. In general, the SEO metrics of the two sites concerned are relatively close so the exchange is beneficial to both. Indeed, having a DR 4 site that links to your DR 30 site is of little interest to you. It is therefore in your interest to exchange links with DR sites close to yours.
The unilateral exchange is not really what we can call an exchange, because it consists of receiving an external link from a site without making a return. This is the most effective and beneficial type of exchange for your site regarding its natural referencing.
Finally, the last type of exchange is a triangular exchange. An exchange of this type involves three different sites. A site A belonging to X will make a link to a site B belonging to Y, which itself will make a link to a site C belonging to X. This technique makes it possible to make the exchange natural in the eyes of search engines, who will not realize that an exchange has been made.
Google takes into account external links pointing to a site in its evaluation of this website. This is why backlinks play such an important role in SEO. Thus, carrying out link exchanges makes it possible to obtain external links redirecting to your website for free, and thus to expand your netlinking.
In its evaluation of your backlinks, Google will take into account the DR and other SEO metrics of the sites on which these backlinks are located. This is why it is important to trade with sites with the same or higher DR than yours.
In addition, the outgoing links present on your website will also count for its referencing. It is important that the sites you are linking to are trustworthy in the eyes of Google, i.e. have a good Trust Flow. So, doing link exchanges with high TF sites is beneficial for your site and its positioning in the SERP, because Google will deem it trustworthy.
Link exchanges, if done correctly, can improve your Domain Rating. DR is an SEO metric found on the Ahrefs platform, which gives your website a score out of 100.
The DR takes into account, in particular, the number of backlinks and their quality. Thus, by carrying out good link exchanges, you increase your number of backlinks, and thus your DR.
In addition, if the sites with which you have exchanged, and therefore on which you have placed a link pointing to your site, have a good Trust Flow, you will gain credibility in the eyes of Google who will judge your site as trustworthy, and thus improve its referencing.
However, there are risks associated with link exchanges. It is important to keep these risks in mind to avoid them and get the most out of these link exchanges.
The exchange of links, like any SEO practice, can quickly not seem natural if it is poorly done, or if you abuse it. Here are some pitfalls to avoid so as not to be penalized by Google because of your link exchanges:
Making an exchange is quite simple once the partner site has been found. Here are the few steps of link exchange:
SERP
H1 Tag
trust flow
seo data
popularity index
link juice
alt attribute
semantic cocoon
meta description
internal mesh
robots.txt
duplicate content
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