Guest Blogging

Find potential partners

The first step is to find partners with whom you would like to work and to register them in excel in order to have an overview. Here are different techniques for finding your list of potential partners:

• Perform a Google search: Enter in your search bar the keywords on which your site is positioned in order to find sites with themes similar to yours
• Use social networks: Social networks accumulate many users, and thus represent a real gold mine for finding partners. Research people your competitors follow, and popular influencers in your industry.
• Analyze the backlinks of your competitors: By analyzing the backlinks of your competitors, you can build a list of interesting blogs on which to post articles.

Once the list of your potential partners has been compiled using these different sources, all you have to do is rank them in order of importance. Prioritize blogs offering quality content, because spammy-type sites will tend to penalize your natural referencing.

In addition, compare the audience of the different sites in order to target in priority those with the most audience, and the best positioned in the SERP. Also, check which sites offer dofollow links to sort and remove those on which your link will be nofollow.

Pitch your article

Once your potential partners have been selected and ranked in order of priority, all you have to do is contact them. To do this, send them an email in which you pitch your article and your site. Here are some tips for your email to be noticed among the dozens of others received by these sites:

• Find a catchy subject: The subject of your email must be catchy to hold the attention of your potential partner. Thus, avoid using a generic catchphrase, such as “partnership request”, which will drown among many emails with the same subject.
• Establish a link with your interlocutor: Address the person you are contacting by their first name, in order to establish a link with the latter.
  Keep it short and to the point: Go straight to the point. Your interlocutor will not bother to read a long email. It is therefore important to be clear and concise about why you are contacting this person.
• Be convincing: You need to distinguish yourself from others by highlighting the qualities of your website, and by proving that you are an expert in your field. Directly propose a few topics for articles.

Once the first contact has been established, make sure you agree with your future partner regarding the conditions of the exchange: dofollow link, quality and length of the article requested, etc.

All you have to do then is start writing your article. Be sure to write quality content, of the requested length, to ensure its publication. In addition, if your interlocutor is satisfied with your article, this will allow you to perpetuate your partnership.

Here are some tips for writing a quality article:

• Find an interesting and innovative topic: Try to find a topic that you are comfortable with and can write a good article about, but that hasn’t already been covered many times.
• Structure your content: Use h2 and h3 tags to structure your content and optimize readability.
• Illustrate your content: Select royalty-free images to illustrate your point. Don’t forget to fill in their alt attribute.
• Optimize your link anchors: Choose strategic link anchors to position your links there.