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SEO Agency
SEA Agency
Grow your business quickly with paid search (SEA).
Social ads
The agency
Crawl budget refers to the number of pages Googlebot will visit on a website per day. Indeed, search engine robots do not visit all the pages of a site in a single visit. It takes several passages for all the pages of a site to have been visited. This crawl budget thus makes it possible to establish the number of pages that will be explored on each visit.
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This crawl budget granted to each website by search engines is calculated according to certain criteria:
Overall, search engines will calculate this crawl budget based on the quality of the pages of a website.
The exploration of the pages of a website by the search engines is the preliminary step to their indexing. The greater the crawl budget granted to your site, the greater your chances of seeing your pages position themselves in the first search results.
Furthermore, the countless pages present on the web are all in competition with each other. Indeed, Google, and the other search engines, have a limited exploration resources due to their large number. Thus, given the heavy competition to position yourself in the first positions of the SERP, obtaining the best possible crawl budget is essential for your ranking.
There are a few techniques to optimize the crawl budget. These tips are based both on the optimization of the criteria taken into account by search engines in the calculation of this crawl budget and on the judicious use of this budget.
A site whose pages load quickly guarantees a much better user experience than a site whose pages take a long time to load. However, search engines value sites offering a good user experience. In addition, just as a page that takes a long time to load wastes a user’s time, it wastes time for search engine robots. Thus, in order to optimize the crawl budget granted to your site, it is advisable to improve the loading time of your pages.
Having a good internal mesh allows you to link your pages together, and avoid orphan pages. In addition, it also makes it easier to navigate your site, both for users and for Google.
Thus, by optimizing your internal linking, you will improve, on the one hand, the user experience, and on the other hand, make your pages more easily accessible by Google. This can only be beneficial to the significant crawl budget allocated to your website.
If Google, or another search engine, notices many flaws on your website, then it will deem it unattractive, and give it a very low crawl budget. That’s why it’s worth fixing all the internal flaws of your site if you want to get a big crawl budget.
This goes through:
To attract crawlers to your site, there is nothing better than regularly publishing content. Indeed, this tells Google that your site is still alive, and allows you to position yourself on a larger number of keywords.
Be careful, however, that this content is of good quality because there is no point in publishing it regularly if it is of poor quality. To do this, position yourself on relevant keywords, write long articles dealing with subjects from an unusual angle, and clearly respond to the search intent of users.
Finally, you should not waste your crawl budget on useless pages, as this will have the effect of hindering the SEO performance of your site. Start by identifying the pages that are unnecessarily consuming the crawl budget. To do this, use the Search Console, and look at the pages crawled but not indexed to give you an idea of the crawl budget wasted for useless pages. Then you can use the Screaming Frog software to precisely identify the strategic pages of your site for which to use your crawl budget.
Once these strategic pages have been identified, you must then redirect the Googlebot to them. To do this, start by optimizing your internal linking to link your strategic pages together. You can also block your useless pages using the robots.txt file which tells Google all the URLs not to crawl.
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