Improve your organic traffic on Google thanks to an SEO agency

An SEO agency is a company that assists its clients in their SEO strategy to help them rise in the search engine results. Its main field of activity is SEO, an acronym for Search Engine Optimization, which consists of a set of techniques aimed at optimizing the content of a website to make it appear in the first results of the SERP. Many SEO agencies also offer to assist you in the creation of your website from start to finish.

It is possible to optimise your SEO by yourself. However, using an SEO agency to help you with your strategy has a number of advantages. First of all, you will benefit from advice and regular monitoring by SEO experts, who will be able to provide you with the best possible support. In addition, search engine algorithms are constantly evolving, which SEO agencies are aware of and take into account in their recommendations. Finally, an SEO agency uses professional and specialised SEO tools, which allow them to have access to many essential SEO metrics to evaluate the performance of your website.

An SEO agency supports anyone who wants to increase the visibility of their business, organisation or website. Using an SEO agency to improve your search engine ranking is particularly strategic for a newly launched business. Indeed, a brand new company does not yet have the reputation in its field that would allow it to capture new customers thanks to its brand name alone. Therefore, hiring an SEO agency will allow you to give your business the visibility it needs to launch and succeed.

More broadly speaking, the services offered by an SEO agency are aimed at any company wishing to gain visibility, solve technical problems with its website, and attract new leads.

Choosing the right SEO agency is essential to ensure that your SEO strategy is effective. However, the choice of SEO agencies is wide, so you need to have a clear idea of the criteria on which to base your decision. Start by checking the ranking of your future SEO agency itself. An SEO agency that is well positioned in the search results will have more legitimacy to give you advice than one that is poorly positioned. In addition, find out about the reputation of the team of SEO experts that your potential future agency is surrounded by, and don't hesitate to contact some of their current clients to get feedback on their performance.

There are many SEO agencies in both the US and UK market, which makes it difficult to choose. However, this choice will be crucial for your ranking. Here is a list of some of the best SEO agencies in the US and the UK to guide you in your decision:

• 7pm Studio
• Clear Click
• Keyweo
• Totally.Digital
• The SEO Works
• Sixth City Marketing
• SEO Fundamentals
• Webfor
• Sitelogic
• RankRealm

SEO is an industry that is constantly changing and becoming more complex over time. SEO agencies must therefore constantly adapt to these changes in order to offer relevant and effective SEO strategies. One of these changes is the shift in Google's focus from an answer engine to a conversational engine with the development of artificial intelligence. Such a change includes a modification of the type of keywords entered by a user during a search, and therefore requires SEO agencies to adapt to this change in order to position themselves on these new keywords.

An SEO agency offers a number of services, all with a common goal: to get your website ranked higher in search results. Here is a list of the services you will benefit from if you use an SEO agency:

• Conducting an SEO audit: an SEO audit includes a semantic audit, a technical audit, a competitive audit, and a backlink audit
• Development of a netlinking strategy
• Writing of quality optimised content
• SEO training
• Personalized support in your SEO strategy by an expert consultant

SEO, like SEA, aims to increase the visibility of a website. However, an SEO agency and a SEA agency do not use the same means to achieve their goals. First of all, the strategy implemented by an SEO agency is much more long-term than that of a SEA agency. Furthermore, a SEA agency works on the paid referencing of a website, whereas an SEO agency works on its free referencing. Finally, while content is essential in an SEO strategy, in SEA it has little or no importance.

It is important to differentiate between an SEO agency and a classic web agency, even though their roles are very similar. The classic web agency offers the following services: web development, visual creation, web marketing, and web design. The SEO agency, on the other hand, also offers website creation. However, it focuses much more on analysing the statistics of a site and its optimisation compared to a classic web agency, which seeks to meet users' expectations through visuals and content writing. Thus, the work of an SEO agency and a classic web agency are much more complementary than similar.

If you are looking for support with your SEO strategy, you may have wondered whether you should use an SEO agency or a freelancer. Both have a role to play in developing and monitoring your SEO strategy, but each has different advantages and disadvantages. Generally, using a freelancer is less expensive. However, the freelancer works alone, whereas the SEO agency has a whole team of SEO experts in which everyone shares their skills. In addition, the number of projects carried out by an agency is much greater than that carried out by a freelance SEO consultant. It can therefore be considered more reassuring to use an SEO agency than a freelancer.

One of the advantages of SEO is the long-term results of such a strategy. Using an SEO agency has a cost, but it will allow you to increase your turnover considerably, and thus make your investment profitable. Typically, the hourly rate for an SEO provider is around €150 per hour, and daily rates for agencies range from €300 to €800 per day depending on the quality and experience of the SEO consultants.

SEO agencies not only offer personalised support for your SEO strategy, but also provide SEO training to give you the tools you need to carry out your SEO strategy. Going through an SEO agency for such a training is worthwhile, as you will benefit from the expertise and experience of SEO professionals to learn more about how SEO works, and be able to optimise your website by yourself.

It is often recommended to use an SEO agency to assist you with your SEO strategy. However, an SEO agency has a few drawbacks that are important to consider when deciding whether or not to use one for your SEO. Firstly, working with an SEO agency means that you are delegating part of your web project to a professional outside your company. It is therefore essential to find the SEO agency best suited to your business and needs. However, there are a lot of SEO agencies on the market, which makes the choice complicated.

The SEO quote allows an SEO agency to give you an idea of the budget to allocate for the SEO of your website. In this quote, you will find a detailed explanation of what an SEO audit includes, as well as the tools the SEO consultant will need to develop your SEO strategy. This quote is based on the state of your website, the work that needs to be done on it, and the services that you want to receive from an SEO agency. Please note that, contrary to what you might think, the quote does not specify the results to be achieved.

Nowadays, if you want to build a successful business, an SEO agency is a must. SEO agencies generate a lot of business, which is why they are so important in the global economy. Not only are they a growth market due to the high demand, but they also increase the income of their clients. In addition, SEO agencies, by constantly trying to get around the penalties put in place by Google, are constantly trying to reinvent themselves to improve. Each update is accompanied by a reorganisation of the search results, and thus of the success of the companies positioned on the same market. SEO agencies therefore directly and indirectly influence the hierarchy of companies in the global economy.

In recent years, the market for SEO agencies has grown considerably, to the point where these agencies have become essential partners for any company. There has been a surge in the number of SEO agencies on the market today: whereas a few years ago there were no such firms, today there are about ten major firms and over 150 medium-sized SEO agencies. In total, according to a study conducted by Forbes, in 2018, the global SEO market was worth 80 billion dollars.

An SEO agency relies on different tools to carry out your SEO strategy:

• Tools for analysing the SEO factors of a page (page load speed, semantic richness, etc.): SEO Quake, SEO Grader, or Woorank
• Position tracking tools: SEO Hero, SEMrush, Positeo, or Ranxplorer
• Backlink analysis tools: Majestic SEO, Ahrefs, SEO Cleaner.
• Site crawlers: Screaming Frog, Netpeak Spider, or SEO Toolkit.
• Google Tools: Google Search Console and Google Analytics.
• Performance analysis tools: Pingdom Tools and GTmetrix.

In order to adjust the strategy adopted for your website, and to maximise its effect, the SEO agency evaluates the effectiveness of the various measures already in place using different criteria:

• The amount of organic traffic 
• The number of impressions and click-through rate
• Positioning in search results, particularly on geolocated keywords
• The conversion rate
• Bounce rate
• Domain authority
• The loading time of your website's pages
• Technical defects of your website