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Home > SEA Agency > SEA Case studies > Quality Training
Quality Training has been working with Keyweo with great pleasure for approximately 5 years
+397 %
Impressions
-45 %
Cost per Click (CPC)
-37 %
Cost per Lead (CPL)
![Cas client SEA QualityTraining](https://m2w7f7u8.rocketcdn.me/wp-content/uploads/2024/03/Cas-client-SEA-QualityTraining.png)
![](https://m2w7f7u8.rocketcdn.me/wp-content/uploads/2024/03/logo-quality-training-150x150.png)
Quality Training improves the IT, office automation and social networking skills of business teams. We offer tailor-made training and services that focus on personal development, employee motivation and increased efficiency.
Industry
Professional development and training
Market
Belgium
Client
Since 2019
"Quality Training has been working with Keyweo for about 5 years with great pleasure. The team listens to our needs, understands them and adapts their services to the constantly changing technological developments. In addition to the impressive concrete results, working with Keyweo is very rewarding They are always aware of the latest developments from Google that improve the results of our campaigns. As CEO of Quality Training, I can only highly recommend Keyweo!"
![Cas client SEA QualityTraining Marie](https://m2w7f7u8.rocketcdn.me/wp-content/uploads/2024/03/Untitled_design__25_-removebg-preview-1.png)
Marie Vandenberghe
Founder and director of Quality Training
Quality Training
Based in Belgium, Quality Training has been recognized as the “Best Learning and Development Company” at the HR Awards in both 2023 and 2024. They offer globally accessible training across diverse fields and in multiple languages.
Courses are tailored to the needs of clients and can be held in virtual classrooms, in-person sessions, digital modules, or in a hybrid format.
Here’s an overview of their offerings:
- Office automation training: enhancing proficieny in tools such as Microsoft Offices.
- Artificial intelligence: leveraging AI to optimize employee performance and promote well-being.
- Multimedia and visual design tools: skill development in applications like Adobe Photoshop, Corel, Illustrator, InDesign and Dreamweaver.
- Management and soft skills training: improving management, communication and leadership competencies
- Workplace well-being: boosting well-being and productivity by cultivating personal skills and enhancing the work environment.
![](https://m2w7f7u8.rocketcdn.me/wp-content/uploads/2024/03/equipe-quality-training.jpg)
Challenge
In 2019, our collaboration with Quality Training began. They had previously engaged with another Google Ads service provider, but unfortunately, the results did not meet their expectations.
Quality Training has an excellent reputation and offers high-quality, recognized training. They know how to flexibly adapt their services to the needs of the market and their customers. It is now crucial to advertise the offer at the right time and to the right target group. And that’s where Keyweo comes into the picture.
![Cas client SEA equipe Quality training](https://m2w7f7u8.rocketcdn.me/wp-content/uploads/2024/03/Cas-client-SEA-equipe-Quality-training.jpg)
Solution
We started improving the data sent to Google Ads by optimizing interaction tracking. This involved monitoring past forms and other website interactions and incorporating more precise audience segments, including lists of prospects, customers, and visitors.
We then restructured the search campaigns (which were still based on the SKAGS model with optimized CPC). We also refined the keyword list through additional keyword research. This allowed us to better emphasize the entire offering. Existing ads were updated, ad extensions were added, and landing pages were created.
By monitoring the competition, continuously excluding keywords and regularly reviewing our approach, we have been able to significantly increase the number of qualified leads.
Lastly, we integrated the latest advancements from Google.
Result 2019-2023 compared to the previous period
+397%
Impressions
-45 %
Cost per Click (CPC)
-37%
Cost per Lead (CPL)
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