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Home > SEA Agency > SEA Case studies > Hydrolease
Thanks to SEA, Hydrolease has increased the number of leads by reducing acquisition costs.
+337 %
Conversions
+213 %
Number of clicks
-14%
Customer acquisition costs (CAC)
Hydrolease is a company specializing in the rental of professional washing machines and dryers.
Industry
Rental of laundry machines
Market
France
Client
Since 2020
Keyweo has been supporting us in the development of our activity for several years. Their valuable advice is essential and is one of the engines behind our growth.
Nathan Yalman
Commercial Director
Project
Hydrolease specializes in professional washing equipment and offers rental services for washing machines and dryers tailored to professionals. Their all-inclusive service starts at €49 per month. With over 15 years of experience, Hydrolease provides customized solutions for each customer, offering quality and efficient machines from trusted brands through their team of experts.
Whether you require a washing machine, dryer, or aseptic machine, Hydrolease adapts to your project needs. They also offer excellent service, including responsive after-sales support and possible repairs within 48 hours. Serving customers across France, they are ready to assist with equipment for laundries, schools, or businesses. 🧺🌟
Challenge
In 2020, Hydrolease contacted us. At that time, their website was not optimized, and they were running a poorly performing Google Ads campaign on a limited budget. Moreover, the market was competitive, and their customer portfolio was not growing fast enough.
It is essential to emphasize the strength of our customer. Hydrolease has the opportunity to offer a personalized range of recognized quality brand products.
Solution
A brand new SEO-friendly website has been developed to effectively showcase the brand and its offerings. Based on extensive keyword studies, new campaigns, and various advertisements have been created to promote all Hydrolease formulas in the search results.
Ad extensions have been added to optimize CTR and CR. Additionally, special landing pages have been created, and interaction tracking was set up via Google Tag Manager before the campaigns were launched. This allows for the tracking of all forms and other interactions on the site
The search campaigns were started following the SKAGS model and later quickly transferred to the Hagakure model. Visitor volume to the site has increased both organically and through paid channels. As a result, the first conversions have been achieved. Consequently, we have gradually begun expanding the target group segments. These segments include prospect lists, customer lists, visitors, personalized segments, and more.
By monitoring the competition closely, we managed to increase the number of qualified leads. We consistently refine our strategies by excluding keywords and regularly challenging our approaches. This has led to a significant reduction in acquisition costs.
Results 2023 VS 2022
+213 %
Clics
+176 %
Expenses
-14 %
CPC
+337 %
Conversions
+37 %
Conversion rate
-37 %
CPL
"We are very satisfied with the results and can only recommend their services"
Nathan Yalman
Commercial Director
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