SEO Agency
SEA Agency
Grow your business quickly with paid search (SEA).
Social ads
The agency
SEO Agency
SEA Agency
Grow your business quickly with paid search (SEA).
Social ads
The agency
Conversions
Conversion ratio
ROAS
AMA allows experts to work effectively remotely with professionals in the field, thanks to a secure software platform combined with video tools perfectly suited to each profession.
Industry
Software development
Market
France, United Kingdom, Germany, Spain, China, Japan
Client
Since 2019
"Initially, Keyweo managed our Google Ads campaigns in Spain. After seeing very positive results, we decided to extend their support to our international accounts. We also asked Keyweo to support us in 2024 optimizing our search engine optimization."
Philippe Gnamien
Digital Project Manager
AMA is a developer of secure productivity apps designed specifically for connected field workers. It uses advanced technologies such as Assisted Reality (AR) to facilitate remote support and the digitalization of inspections and work instructions.
With the XpertEye suite of secure applications, customers can improve their productivity, reduce resolution time, retain their knowledge and reduce their environmental footprint. These applications are suitable for various vertical sectors, including industry, energy, transport, logistics, retail, pharmaceutical, and healthcare.
AMA faced the following challenges:
Initially, we improved the data sent to Google Ads by tracking interactions (tracking all forms and linking with the CRM – Offline Conversion Tracking) and integrating more precise audiences (prospect lists, customer lists, visitors, etc.)
We restructured the search campaigns, we optimized keyword selection by conducting additional keyword studies per market (France, Spain, Germany and the United States) and redesigned the ads by adding ad extensions. Thanks to competitor monitoring and continuous efforts to exclude unproductive and irrelevant search terms, we have managed to increase the number of leads acquired and improve the number of qualified leads.
We then carefully started campaigns in other channels, Display, Performance Max, Discovery and then DemandGen.
At the same time, we rated the website based on our user experience (UX) recommendations.
By combining all these elements, we significantly increased the number of qualified prospects while improving acquisition costs and profitability.
Conversions
Conversion ratio
ROAS
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